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We zijn in 2050. Kleding wordt op je lijf geprojecteerd, of je bestelt in de winkel of online je outfit en het ligt in lades in je kast. Via een app kies jij je outfit van de dag, dat vervolgens voor je klaar ligt. Kasten zijn digitaal. Er zijn geen rekken meer, er zijn geen kledinghangers. Raar verhaal dit?

Ken je die rekken, waarin veel te veel kledingstukken hangen waardoor het onmogelijk is om het kledingstuk überhaupt te bekijken. Je rukt de kledinghanger wat naar links en rechts, ja er is wat lucht. Je trekt het stuk tussen alles uit, bekijkt het, bevoelt het, houdt het op afstand en beslist of het interessant is voor verdere studie of niet. Afhangend daarvan is het een wandeling naar de paskamer, of terugspoelen van eerdere handelingen in een poging het kledingstuk met ietwat fatsoen weer terug in de massa kleding te proppen. Fijn. Winkelen.

Wat kunnen we doen om de winkelervaring te verbeteren? Denk bijvoorbeeld aan de virtuele pas spiegel. Enkel voor de spiegel staan en je ziet hoe de verschillende kleuren je staan. Het is een kwestie van opzij swipen en je ziet jezelf in hetzelfde shirt maar nu in het rood of blauw of okergeel. Zoek je een bijpassende broek?

Stel, er bestaat geen kledinghanger. Hoe werkt dat in de toekomst qua presenteren en opbergen?

Wat is jouw idee hierover? Brainstorm hieronder.

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We verzamelen jouw reacties en oplossingen op de stelling. Reageer ook op elkaars idee. Zo ontstaan briljante ideeën, oplossingen en gedachtes van heel veel Mister Winkles’.

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